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VIRAL MARKETING - WHAT IS IT? |
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Viral Marketing is when you have something like a game, a video or advertisement that is passed around to other people, creating a viral chain. In some respect it's like multi-level networking. One person invites another person and they in turn invite another three people and the momentum continues. You can have numerous viral chains going at once, the main one breaks off and then forms another, then another and so on. At Games4Business we can kick-start that viral chain by promoting your game through numerous distribution channels including our very own growing network of advertising partners, portals, blogs, general and social websites in order for your game to have a good starting point, many of which are targetted to a specific audience to ensure that you are getting the most out of your campaign. We spend allot of time and money in testing which viral campaigns work and which do not, but every game brings in different results based on your industry, the time of year and whether or not the consumer or business is interested in what your game and website has to offer. We can bring the visitors in to your site through games, but then it's up to you to convert those visitors into sales by making sure that your website is up to scratch and that the products and pricing is right for your audience.
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